Primus ChoiceTM

One Family, One Identity,
Every Benefit

Fragmented welfare systems make benefits hard to access and track; PRIMUS CHOICETM unifies delivery into one connected journey.

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Bridging the Last-Mile Gap in Citizen Services

Governments often struggle to ensure that benefits reach every eligible citizen due to fragmented systems and lack of real-time intelligence.

Pain Points

  • Incomplete beneficiary coverage
  • Data silos across departments
  • Manual verification and delays
  • Lack of personalized service delivery
  • Incomplete beneficiary coverage
  • Incomplete beneficiary coverage
Government worker meeting with rural village family

What is CHOICE?

CHOICE is a citizen-centric service and benefits delivery platform built on the foundation of family-level intelligence. It enables governments to deliver personalized services, ensuring complete saturation and inclusion.

Solutions

  • AI/ML-based Family Golden Hub + Entity Resolution ensures every eligible citizen is identified and mapped correctly.
  • Unified DPI-based platform with API stack integrates multiple datasets into a single family-centric view.
  • Automated Eligibility & Rights Engine enables real-time validation and faster service delivery.
  • AI-powered Future Needs Assessment Engine delivers personalized schemes and services.

CHOICE delivers a comprehensive set of capabilities that allow governments to orchestrate end-to-end service delivery — from identification to fulfilment — through a single unified platform.

Core Capabilities

  • 360° family profile with real-time data enrichment across departments.
  • Multi-scheme eligibility engine with automated benefit mapping.
  • Grievance redressal and service request tracking in real time.

CHOICE leverages cutting-edge AI and open-source DPI standards to continuously evolve, delivering next-generation citizen services at scale.

Innovation Pillars

  • Generative AI for conversational scheme discovery in local languages.
  • Federated learning models that improve eligibility accuracy without exposing raw data.
  • Open API architecture enabling rapid integration with state & central systems.

Deployed across multiple states, CHOICE has demonstrated measurable, transformative impact for millions of families who previously fell through the cracks of fragmented welfare systems.

Proven Impact

  • 55M+ citizens served across deployments globally.
  • $75B+ in benefits distributed directly to eligible families.
  • 870% increase in services delivered within the first year of deployment.

CHOICE has been recognised as a leading Digital Public Good and continues to set new benchmarks in government technology deployment.

Key Highlights

  • Recognised as a UNDP Digital Public Good (DPG).
  • Deployed in 5+ states across India with demonstrated last-mile reach.
  • Award-winning design for inclusivity and accessibility across demographics.

From rural welfare delivery to urban social protection programmes, CHOICE adapts to diverse government contexts, delivering results at every level of administration.

Use Cases

  • State-level family benefit saturation campaigns.
  • Urban local body service delivery and grievance management.
  • National social protection registry and cross-scheme deduplication.
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Overview
Capabilities
Innovation
Impact
Highlights
Use Cases

CHOICE : One family, one identity, every benefit

Family-centric approach to citizen services

Social welfare schemes often suffer from fragmented beneficiary data, manual eligibility checks, and delayed disbursements leading to leakages, ghost beneficiaries, and low citizen engagement.

Results you can see and measures

Beyond the numbers, we are transforming lives by ensuring benefits reach the people who need them most, at a scale that matters.

Citizens Benefited
55 Mn+
in its lifetime
Families Impacted
15 Mn+
throughout 2 states and 1 country
Services Delivered
175+
end to end solution
Benefits Disbursed
$75 Bn+
in its lifetime

Empowering Citizenship
Citizen Centric & Lifecycle

Departments, benefits, services, opportunities for women empowerment (Persona for Illustration)

STAGE-1

Infancy (0-2 Years)

  • Digital ID (Aadhar)
  • Health Records Integration
  • ICDS Benefit Tracking
STAGE-2

Early Years (2-6 Years)

  • Anganwadi Development
  • Foundational Healthcare
  • All Health & nutritional
STAGE-3

Adolescence (6-18 Years)

  • Secondary Education
  • Scholarship Disbursement
  • Adolescent Healthcare
STAGE-4

Education (18-30 Years)

  • Higher Education Admission
  • Government IDs (Voter ID, Driving Licence Etc.)
  • Digital Literacy Certification
STAGE-5

Leadership (30-60 Years)

  • Family Welfare, Housing, Kisan Credit
  • Maternity & Occupational Benefits
  • Financial Services (PAN/GST)
STAGE-6

Grace (60+ Years)

  • Pension Scheme Disbursement
  • Geriatric Specialized Care
  • Social Security Net Integration

What Our Clients have to say

Discover how our tailored solutions have driven growth and innovation for industry leaders.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,

NVIDIA
Name Middle Name
Director | Nvidia

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,

NVIDIA
Name Middle Name
Director | Nvidia

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

NVIDIA
Name Middle Name
Director | Nvidia

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,

NVIDIA
Name Middle Name
Director | Nvidia